Why Turf Companies Need Google Ads

Background on the Turf Industry

Artificial turf is gaining popularity amongst homeowners, businesses and sports facilities across the United States. It is a relatively low-maintenance, aesthetically pleasing alternative to natural grass. With advancements in technology, artificial turf now mimics the look and feel of real grass (in an extremely close way), making it an attractive option for landscaping homes, playgrounds, athletic fields and more.

 

It’s not surprise that turf companies play a critical role in the growing industry. They offer a range of services from installation, to cleaning and maintenance to ensure their customers’ investment remains in great condition. As demand for artificial turf rises, so does competition among turf companies fighting for visibility in this expanding market.

 

The Challenge for Turf Companies

In such a competitive space, standing out and reaching potential customers can be challenging. Many people searching for turf solutions turn to the internet first – often through Google – to find local companies that meet their needs. Without a strong online presence and an effective advertising strategy, turf companies risk losing leads to their competition.

 

What is Google Ads for Turf Companies?

Google Ads for turf companies is a powerful online advertising platform designed to help businesses in the turf industry attract more leads through their website. Ads can be displayed across various Google properties, including Google Search, Google Maps, the Map Pack (sponsored section), YouTube, Gmail, and the Display Network, ensuring your business reaches potential customers wherever they are online.

 

With Google Ads, you only pay when someone clicks on your ad. The cost per click (CPC) is influenced by several factors, such as your industry, location, device and time of day, your maximum bid (if using manual CPC or maximize click-based bidding strategies), and your Quality Score, which measures the relevance and quality of your ads.

 

Google Ads can be an effective way for turf companies to reach their target audience, generate leads, and drive sales. However, developing a solid strategy and building high-performing campaigns are essential to ensuring your account delivers the best results. Investing in well-optimized campaigns can significantly impact your business’s growth and success.

 

Google Ads on the Google Search Network are incredibly effective because they connect you directly with users who are ready to make a purchase. These individuals are actively searching for the specific keywords you’re targeting. For instance, targeting keywords like “turf installation company near me” ensures your ad appears when a local user searches for “turf installers near me.” This direct alignment between the users’ search query and your targeted keywords increases the likelihood of conversion (high-intent to purchase). Users searching with these terms are demonstrating strong intent to purchase, making them highly valuable prospects.

 

Selecting the right keywords is essential for achieving a strong ROI with Google Ads. At the start, conducting thorough keyword research tailored to each campaign’s specific goals is crucial. After launching the campaigns (and gathering some initial data), it’s equally important to regularly refine your targeting by adding negative keywords. This can be done by regularly filtering through Google’s Search Terms report. This helps ensure your ads aren’t shown for irrelevant search queries, optimizing performance and maximizing your budget’s efficiency.

 

 

How Google Ads Can Help Turf Companies

Google Ads is of the most effective marketing channels for turf companies to increase visibility, generate in-market leads and grow their business. Here’s why:

1. Reach customers actively searching for turf solutions

• Google Ads allows you to target people who are already searching for turf installation, turf maintenance or turf cleaning services. These users have high intent and are more likely to convert into paying customers.

2. Hyper-local target for maximum impact

• Turf services are location-specific and Google Ads offers precise geographic targeting (down to the very city or zip code that you want to target). This ensures your ads are shown to potential customers within your service area, making your marketing efforts highly efficient.

3. Showcase your expertise and unique value

• Highlight your expertise, customer reviews and unique services through compelling ad copy and ad extensions/assets. For example, you can emphasize your eco-friendly turf cleaning solutions, or specialization in backyard turf installations.

4. Compete with larger companies

• Google Ads levels the playing field, allowing smaller turf companies to compete effectively with larger businesses. Smart bidding strategies, precise keyword targeting, negative keyword lists and more, ensure your budget is spent efficiently on users who are in-market for your services.

5. Trackable ROI and performance insights

• Your advertising efforts on Google Ads are completely trackable. Calls and form submissions (conversions) can be tracked down to the very keyword that drove the user to convert. This data helps with continuously refining of strategy for better performance over a long period of time.

6. Flexible budgeting to match your business goals

• Whether you’re looking to expand aggressively or maintain a steady stream of leads, Google Ads offer flexible budgeting options to align with your business objectives.

 

Here’s a turf company in California who spends around $5,000 per month on Google Ads. We’ve helped them with lead generation on Google Ads for 4+ years now. You can see they’re getting some really great results across the 3 campaigns currently running in their account.

This turf installation and maintenance company struggled with disappointing outcomes from previous PPC vendors and was actively searching for a dependable agency capable of delivering the results they required. After discovering Declare Media through a referral, they decided to give us a try—and the results have been nothing short of stellar. With a tailored strategy and consistent optimization, we’ve helped them significantly boost their online visibility, drive high-quality leads, and achieve a measurable increase in revenue.

 

For turf companies, Google Ads is an indispensable marketing channel to attract local customers and grow their business. By connecting with people actively searching for turf services, you can ensure your company stands out in an increasingly competitive industry.

 

If you’re ready to take your turf business to the next level, our Google Ads Management for Turf Companies can help you generate the leads and visibility you need to succeed.