“You have to spend money to make money”. This simple truth is one of the most common sayings in the English language. But no proverb will tell you...
Many inexperienced Google advertisers overspend on low-value ads. Optimize your budget with this easy-to-follow guide for first-timers. Every new endeavor comes with a learning curve. Google Ads is...
Asking why users search for certain keywords will keep you one step ahead of your competitors. Intent plays a huge role in the world of PPC marketing. ...
Discover how Google’s new technology is changing the PPC landscape. For most people, the word “automation” has a scary ring to it. It immediately conjures up memories of...
The holy grail of marketing is giving customers what they’re looking for when they need it most. Sometimes, timing is everything. Whether coming out with a new...
Find out how to maximize ROI from your marketing There is an ongoing debate in the world of digital marketing. The crux of the debate is whether companies...
If you haven’t heard of remarketing lists for search ads (also known as RLSAs, which I’ll call them throughout this article…), don’t stress, it’s not something most advertisers know...
Our partnership with clients is something we take a lot of pleasure in. We pride ourselves on the personal connections we make with our clients. We don’t have...
There are many aspects of a PPC account that one should be aware of when auditing or evaluating performance. Some topics questions and notes that I examine while...
When local businesses set out to build and manage their own PPC advertising, they often see results they’re not happy with. There’s a host of specific reasons as to...
