Put your business at the top of the search results and boost your traffic with these top 5 Google Ads tips for junk removal companies.

If you want to get more customers and leads for your business, you need to make sure that it’s your company that your customers see and think of when they need you the most.

Thanks to the convenience of technology and the internet, most of the time this will happen over a quick Google search. If your company isn’t at the top of the search results pages, then you’ve missed out on the customer. And just to make that point stand out, remember that:

The first 5 results in a search engine results page (SERP) receive 67.6% of all clicks. The last 5 get only 3.73%.
The majority of people will never go past the first page of the SERPs. Only 6% of clicks come from these pages – the rest are from the first page.

This article will help you get your business at the top of the results page to attract more customers using Google Ads.

Google Ads vs SEO: Which is best for junk removal companies?

Getting more traffic and leads to your business is all about making sure that you appear at the top of that search engine results page. But if that’s the aim, then there isn’t just one marketing strategy that comes to mind, there’s two. Paid advertising and SEO (Search Engine Optimization).

So, which one of those options is best for your junk removal company?

Put plainly, both strategies will have a positive impact on your company when done right. SEO is all about taking advantage of your content and website to make sure that you organically appear high on the SERPs for particular keywords. Unlike paid advertising, the clicks you get from this will be “free”.

However, SEO is a long-term strategy. It’s almost impossible to get instant gains, and will often take months and years of work and planning to get your company ranking highly. In contrast, paid advertising through channels like Google Ads will get your company seen by customers nearly instantly.

If you’re after traffic and leads now, you’ll want to invest in Google Ads.

The top 5 Google Ads Tips for Junk Removal Companies

Ready to get customers to your website? Use these tips to get your ads served at the right time and start cashing in on your new sales.

1. Look beyond ‘junk’ for your keyword research

Choosing keywords is how you ensure that your ads appear on the right searches to the right audiences. So, we’d always recommend spending the time on your keyword research to get this stage right.

One way to get this step right for junk removal companies is to literally think outside of the box. For example, rather than just putting variations of ‘junk removal’ into keyword tools and seeing what comes back, you’ll want to take a deep dive into what junk your customers are actually removing.

Think about looking at variations of:

Shed removal
Hot tub/spa removal
Construction debris removal
Appliance removal
And so on…

This gives you a lot more narrow and niche areas to focus on, rather than just a vague and big search of ‘junk’. Whatever people are getting removed, discover if there’s demand for that keyword and add it to your arsenal.

Bonus tip: Rather than bundle all possible keywords together, you also will want to think about organizing them into small, highly focused ad groups for the best results. We like to refer to this as account structure. In this article, I talk more about Google Ads account structure.

2. Remove junk from your searches with negative keywords

Once you’ve got a great keyword list, you need to make sure that you’re not wasting your budget on unwanted searches. For example, if you’re bidding on the broad match keyword ‘Junk removal Massachusetts’, your ads could appear for searches like:

Free junk removal in Massachusetts
Junk removal jobs in Massachusetts
Do you need to be licensed to remove junk in Massachusetts?

Having your ads appear on these searches isn’t good for your company. That’s because the people who are making them aren’t likely to need your services, which wastes your budget if they click on your adverts.

Negative keywords allow you to block your adverts from appearing on certain searches. For example, if you have ‘free’ as a negative keyword, you’ll no longer appear on searches that include the word ‘free’.

For your junk removal company, this is incredibly important to make sure that your budget is only spent on the campaigns that are bringing more traffic and leads to you.

3. Ensure your location settings are right

Google Ads has two main location settings for your campaigns. You can either target:

People who are physically in the location that you set
People who are searching for, or viewing pages about the target location

Having these different location settings can come in handy for a lot of businesses, but for junk removal companies you’re going to want to make sure that you have your campaigns set to option 1.

This will make sure that your adverts are only showing to those physically inside that location, meaning you’re not wasting your budget on customers who are outside of your service area.

4. Put your unique selling proposition (USP) front and center

Now you’ve got a great keyword list and your location settings down, it’s time to think about the ad itself.

Having your ads show up in front of your audience is half the battle. The next half is getting prospective customers to click and, hopefully, convert into paying customers. To do this, you’re going to need strong ads copy that tells your audience why they should pick your company over anyone else.

We’re going to need your USP. For example, one USP for a junk removal company could be that they are environmentally conscious and can guarantee to keep junk outside of landfills, refurbish and sell on unused furniture, or plant a tree for every kilo of junk that they create.

Whatever your USP happens to be, make sure that it’s listed loud and clear on your ads to compel your audience to click on you.

5. Call in the experts

Running a business means that you’re already wearing a lot of hats and taking on a lot of responsibility. Now, you could add Google Ads to that list and dedicate the time to constantly test, monitor, and optimize your ads to make sure that you’re getting the best possible return for your investment.

Or, you could call in the professionals to save yourself time, stress, and headaches.

At Declare, we’ve been working with junk removal companies to provide specialized industry knowledge, management, and paid advertising optimization that you won’t get at another agency. Knowing both PPC and the junk removal industry inside out, we’ll work with you to increase your returns, boost your traffic and achieve your goals whatever your budget.

Not quite convinced yet? Find out what it’s like to work with us here.